Creative Strategy (Print, Posters, Postcards, Whatever)

Something done just for the fun of it. Matt and I found some of the brand’s old wall displays from the 60s and 70s featuring “animals of the Pacific Northwest” and decided to give them an update. The line “It’s The Water” is a nod to the artesian water source at the original brewery and is still used on cans and carriers today.

Art Director/Designer: Matt Maddox